Martin DeWitt, Founder and Principal Researcher

Martin DeWitt is the founder and principal researcher at Piedmont Insight. He has a decade of experience guiding decision-making for organizations through designing and conducting qualitative and quantitative market and competitive research, delivering actionable intelligence, and managing insights practices.

At his day job he helps product, marketing, and sales teams at B2B technology firms identify and capture opportunities and reduce risks through strategic intelligence on markets, competitors, and customers. He specializes in market sizing, survey science, GTM research, win-loss analysis, and customer insights. Past employers include Red Hat and Noregon Systems.

Martin enjoys working in strategic intelligence because he likes helping organizations to differentiate further, innovate, and grow.

He has a Master of Science in Marketing Research from Michigan State University Broad College of Business, a Certificate in Survey Science from UNC-Chapel Hill, and a BA in Sociology from Duke University.

Martin lives in Durham, NC, with his family. His hobbies include hiking, baking, and watching basketball.

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